A few days ago, Facebook co-founder, Mark Zuckerberg announced to rebrand the company Facebook and now is called Meta. That said, Facebook the social network is still going to be Facebook. Meta is now the name of the company that owns Facebook, Instagram, WhatsApp, and Oculus.
Metaverse is a virtual-reality space in which users can interact with other users.
The Meta company is aiming to develop what it calls “the metaverse”, bringing it to life while helping people connect, find communities, and grow businesses. So underneath all the public relations talk it seems like nothing much is actually changing, aside from the name—“Meta”
According to what Mark Zuckerberg said “the metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies”.
It’s a world of endless, interconnected virtual communities where people can meet, work and play.
However, The metaverse is still off-way to put on, but parts of it are already here (the VR technologies), as Meta’s prior objective is the Horizon Home, the early vision for a home base in the “metaverse”. Horizon Home will be the first thing you see when you put on your Quest (VR) headset.
Soon, you’ll be able to invite your friends to join you in Horizon Home, where you can hang out, watch videos, jump into games, and use apps together. Horizon Home consists of Horizon Worlds which is currently in beta, and Horizon Workrooms as Meta’s “productivity solution”. There are also Horizon Venues, an all-access pass to concerts, sports, and many more.
Besides, you’ll be able to make Messenger audio calls in VR. The Metaverse will “eventually” encompass work, entertainment, and everything in between, what Mark Zuckerberg says with a straight face.
Thanks to gaming entertainment, The real action in the metaverse today are based on gaming communities such as Epic Games’ Fortnite and Roblox which have large and vibrant user bases for their virtual worlds. But these are more narrowly focused than the supersize, general-purpose platforms Meta is talking about.
All that said, Meta’s positioning seems like a solution in search of a problem. It’s built around achieving the company’s business objectives, not responding to consumer demand.
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